Consumers aren't using the features of their Smart TVs: survey

Barely 60 percent of smart
TV owners in the USA who
have connected them to the

Internet use them for anything
other than streaming video.
Only 60 percent users do
anything other than watch
video broadcasts and around
15 percent use audio streaming services. Fewer than 10 percent
use Facebook, play games, shop, or use any of the other
built-in apps. Smart TVs still sell, but most of the buyers are
purchasing them for features such as video and audio quality
rather than Internet connectivity. NPD points out that the TV is
still the dominant screen for video consumption, but says that
manufacturers are failing to make "smart" features resonate
with users. The survey also accounts for Internet usage through
connected Blu-ray players, game consoles and set-top boxes. The
survey report suggests that confusion regarding how to use such
appliances and an abundance of choice are the main factors at
play. The NPD report specifi es that only TVs connected to the
Internet were accounted for; other uncited reports say as many
as 50 percent of smart TVs sold aren't even connected.