Apple

Apple

Apple Inc, which was previously Apple Computers Inc., is an American multinational which designs, develops and produces consumer electronics, software and personal computers. Notable products include all of its products – be it the iPhone, iPad, iPod, iMac, Mac Book, MacBook Air, OSX or iOS and its corresponding applications Safari Web Browser, FaceTime and the App Store.

Apple was founded in 1976 by three ex-Atari employees with Steve Jobs as its CEO. Its first product was the Apple I computer which lacked any basic features that today’s computers have. Apple II was its first major hit; it was in fact the bread-winner for the company. Following the success, Steve Jobs pulled together a team of his own to develop Macintosh, which he envisioned to be revolutionary. It was during this time that Apple faced a lot of conflicts

(better known as “projectitis”) between its Apple II and Macintosh employees,

From 1985 to 1997, the Apple business witnessed a downturn due a to a continuous line of failed products including digicams and portable CDs. In 1985, Steve Jobs, the founder of Apple resigned as its president and went on to establish NeXt. In 1997, he returned and Apple launched the first iPhone which became a huge success. Presently, Apple is considered to be the most valuable company in the USA.

It is, however, criticized for its “designed for the dump” style by releasing a new product every 12-15 months, making the old products obsolete quickly. This leads to a lot of wastage and harm to the environment. Also, Apple is not well known for any philanthropic contributions.